How To Create Business Development Plans for Your Law Firm

Sustainable growth from profitable clients is the key to success for any law firm. How do you make sure you focus on the right kinds of clients, prospects and marketing to support your growth goals?

Focused on growth and based on thoughtful strategy, this practical guide for law firms walks through the step-by-step process of creating firm-wide and practicespecific business development plans.

This guide incorporates the expert knowledge and proven successful processes of legal marketing & business development leaders. Covering the strategic value of business plans, the work and thinking required to enable successful plan creation and detailing all the elements of a sound, achievable plan, regardless of your target market or area of legal practice.

Our goal is to provide intelligent guidance on business planning that law firm leaders can take away and implement with their teams. We hope firms find this both thought-provoking and instructive.